Internet Marketing is the Key to Your Home Based Business

Internet Marketing is the Key to Your Home Based Business

Author: Larry Mueller

Having owned and operated over 30 successful small businesses, I understand how important marketing is to a business.  But traditional marketing through advertising, direct mail, telemarketing, cold calling and other lead-generator tools have become far less effective in today's economy.

Today, the buying public is increasingly using the internet as an informational tool.  Indeed, survey research underscores how profoundly indispensable the internet is to today's consumer.

According to data aggregated by the Pew Internet & American Life Project, 89% of Internet users use a search engine like Google for general information and nearly half conducts a search every day.  What's more, 83% goes online to research a service or product that they're considering buying and 75% shops on the Web.  

And it's not just teenagers and 20-somethings who have helped Google become a $100 billion company.  While 90% of Americans 18 to 29 years old go online to search for information, that number actually jumps to 92% for those 30 to 49 and 88% for Americans 50 to 64.  Even for those 65 and older, the percentage remains very high--at 80%.

If you're running a small business, looking to start a home based business or trying to take your network marketing business to the next level, internet marketing could be the key to separating yourself from the competition.

Last year, I joined a network marketing business.  After a very strong start, I noticed that things started to taper off.  I wanted to regain the ground I had lost and sought tips on how I could deepen the pool of potential leads.

To my great fortune,  I learned of a dynamic internet marketing plan that was created by the networking company I had become affiliated with the year before.  I went back to school, did my homework and have learned how to successfully market--and grow--all of my businesses on the Internet.

But I'm still learning.  And with each day, I become even more convinced that internet marketing is the wave of the future.

Perhaps there's no better time to hit the ground running and learn to become an expert on internet marketing today.  Research shows that 97% of people that use the internet to market a product or business don't know how to effectively do so.

So the key question, then, is how can you learn the tools to become the best internet marketer?

I would like to share with you some tips on how you can learn to make the right decision on starting, growing and marketing your online home based business.  I am confident you will you find that this information will help you become part of the 3% that's discovered how the Internet has revolutionized how businesses think about marketing.

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Article Source: http://www.articlealley.com/article_1081886_81.html

About the Author: I was born in Chicago but moved to South Florida when I was five.

I attended the University of Florida on a golf scholarship and graduated from UF in 1973 with a business degree.  

Over the last 35 years, I've launched and managed more than 30 small businesses in South Florida, including a funeral home, a real estate practice, and a GPS tracking company.



http://howicanmakemoneyathome.com/